Since 1974, 800,000 bottles of Banana Flavored Milk are sold each day in Korea and around 6 billion bottles have been sold across the country. According to Binggrae, 150 billion Korean won worth of these bottles have been sold in 2014 alone. Banana Flavored Milk got its flavor because the Korean government wanted to encourage Korean citizens to drink more milk. At the time Binggrae introduced its product, bananas were expensive and considered a luxury. They believed consumers would be enticed to purchase their milk for a taste of the fruit.